Back in October, I was thinking about how I was going to prepare and market my book for the holidays to all of the new kindle and nook owners. I'd been playing around with price for a while and learned a little, but really didn't know what I was going to do.
Somewhere in my Twitter stream I saw this blinking avatar, it bugged the crap out of me. It cycled from a picture of a guy, to a picture of a woman, to a picture of a kid with green hair, or something like that. This avatar belonged to Andy Holloman. One day he tweeted something about joining up for marketing like somebody else did recently. That started it all. I think all 3 were pictures of Andy, but he says the woman was his sister.
Andy and I started talking. He was talking to Melissa Foster from the WoMen's Literary Cafe
and was looking for some mystery authors to join a book launch event to support his launching of his new novel, "Shades of Gray". This would be similar to what she did for the release of her new novel in October for "Come Back to Me".
I'm glad I saw that blinking avatar and signed up with this group of 8 other mystery writers. One of the things I preach to others about Twitter is the power of groups. We now had the power of 9, plus the support of our followers and the great group of people who organized and supported s from WLC, specifically, Melissa Foster and Stacy Eaton, who we affectionately called Sarge.
WLC created a badge for us, organized us, got us in touch with book bloggers and pointed us in the right direction as we prepared for our 3 day event.
Going into this, I'm not sure what I thought "success" would be. Would it be a huge increase in sales? That's probably what I was after first. But I think the things I got out of this event were:
- better connections with fellow writers that I barely knew from Twitter. A couple I had interviewed for my blog.
- some insight into the effectiveness and power of the group and the organization and connections of the WLC.
- other connections with bloggers, readers and other people on Twitter
- and in the end, I did get reach a new "best" ranking for The Ninth District in sales on kindle.
We did a lot of tweeting leading up to the event and through it. We connected via email and facebook. And I'm kind of gong through withdrawals. But I can definitely say, I'm glad to have participated in the December Mystery Book Launch, 99 Cent Event. I had a